Silhouet

Newsroom & Press Kit

Silhouet is the AI-native design-to-production platform for emerging fashion brands. This newsroom collects approved boilerplate, recognition, founder background, brand assets, and press contact. Everything here is cleared for publication.

One-line description

Short (for a mention): Silhouet is the AI-native platform for the make side of fashion, giving emerging brands the software to build product.

Standard (about 40 words): Silhouet is the AI-native design-to-production platform for emerging fashion brands. Brands sync their Shopify catalog or start from a sketch, and the AI drafts a factory-ready tech pack in a fraction of the time. Free to start.

Company boilerplate

Silhouet helps founder-led apparel brands turn sketches, Shopify catalogs, reference images, and product notes into structured product records, tech packs, BOMs, sizing, construction details, colorways, and production workflows. The AI drafts the spec, materials, and measurements, the founder reviews and approves, and every product makes the next one easier. Free to start.

Positioning

Silhouet is building the make side of fashion: product development, production data, and factory handoff for emerging apparel brands.

Press contact

For press inquiries, company background, or founder availability, contact Brandon Steidley at brandon@silhouetapp.com.

Recognition

2026 eBay Circular Fashion Fund finalist: one of eight brands selected globally, with a $50K grant and coverage in Vogue Business.

Supported by NVIDIA Inception, Google for Startups Cloud, and Columbia Startup Lab.

In beta, onboarding its first cohort of emerging fashion brands.

Founder background

Founded by Brandon Steidley: advised Nike and New Balance on supply chain at Deloitte, built AI products at Amazon, and holds a Columbia MBA. Based in New York.

Brand assets

Wordmark and logo: silhouetapp.com/Silhouet_Logo_OG.png. Social and open-graph card: silhouetapp.com/og-silhouet-v3-1200x630.png.

Please use the wordmark as provided, keep clear space around it, and do not recolor or distort it. For a specific asset, format, or a founder headshot, email brandon@silhouetapp.com.

Common questions

What is Silhouet?

Silhouet is an AI-native design-to-production platform for emerging fashion brands.

Who founded Silhouet?

Silhouet was founded by Brandon Steidley, who advised Nike and New Balance on supply chain at Deloitte, built AI products at Amazon, and holds a Columbia MBA.

How can press contact Silhouet?

Press inquiries can be sent to brandon@silhouetapp.com.

Press kit, boilerplate, and assets.

Reach out for factual background, product context, or founder availability.

Recognition

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