Where is Silhouet based?
Silhouet is based in New York.
Silhouet
Building the make side of fashion.
Silhouet is an AI-native design-to-production platform for emerging fashion brands. It is built for founder-led apparel brands that need a more structured path from product idea to factory handoff.
For founder-led apparel brands
Silhouet focuses on the operating reality of small fashion teams: product data spread across sketches, Shopify, spreadsheets, reference images, notes, and factory conversations.
A structured product foundation
The platform is focused on product data, tech packs, BOMs, colorways, sizing, construction details, packaging context, and production workflows.
Why this founder
Silhouet was founded by Brandon Steidley. He started in supply chain, with a degree from Penn State, then consulted for Nike and New Balance at Deloitte before working with emerging brands trying to do the same on a fraction of the budget. He moved into AI, building workflow products at Amazon, and earned an MBA from Columbia Business School, where he was president of the university’s flagship startup and venture capital conference. Silhouet is what he built after more than one hundred discovery interviews with the brands the industry’s tooling ignores.
Where it stands
The company is based in New York and incubated at Columbia Startup Lab. Silhouet is a 2026 eBay Circular Fashion Fund finalist, one of eight selected globally, and is supported by NVIDIA Inception and Google for Startups Cloud. It is in beta, onboarding its first cohort of brands.
The thesis
The sell side of fashion runs on Shopify. Silhouet is building the make side: the structured system that helps emerging brands develop, organize, and hand off product for production.
Common questions
Who is Silhouet built for?
Silhouet is built for emerging fashion brands, independent apparel founders, Shopify-native clothing brands, and small teams managing product development.
What stage is Silhouet in?
Silhouet is in beta. Access is free during the beta period, and we onboard brands in small cohorts.
That is the short version.
Silhouet is working with emerging fashion brands that want clearer product data before production gets messy.